Explorer Research

Explorer Research is an award-winning provider of integrated research specializing in packaging and shopper research. We bring proven methods and cutting-edge technologies to solve real-world problems. We test "in situation" using eye tracking, Virtual Reality, EEG and facial coding. Explorer Research are experts in blending traditional research with neuro and biometric approaches. We are behavioral researchers specializing in shopper and packaging research. Explorer has the largest state of the art shopper labs including virtual reality with eye tracking. Explorer Virtual Reality with Eye Tracking immerses respondents in life-size environments so you can measure what shoppers are viewing and capture their real behavior. WHAT MAKES US DIFFERENT Behavioral Expertise: Explorer is the leading behavioral research company with over one million shopper observations and extensive behavioral expertise for packaging, planogram and store of the future initiatives. Leading Edge Shopper Labs: Our labs are equipped with focus group facilities, team rooms, and Virtual Reality to recreate any in-situation environment. Life-Size Virtual Reality with Eye Tracking: Immerse respondents in life size virtual environments to measure real behavior. Real shopping behavior cannot be measured on a computer screen. Eye tracking measures what respondents are viewing and engaging with in the environment. Integrated Research: We customize the approach for your study and combine traditional research with Neuro/biometric tools to uncover subconscious drivers. PRODUCTS AND SERVICES • Packaging Research • Store/Aisle of the Future Research • Shopper Behavior Research • Path to Purchase Research • Planogram Research • Signage and Menu Board Research INDUSTRIES SERVED • Consumer Packaged Goods • Retail • Quick Service Restaurants • Consumer Electronics • Office Supply • Home Improvement • Auto • Financial Services