了解Amazon Posts的优势和开启步骤

Amazon Posts – Setting Up and Benefits

I. What are the Benefits of Amazon Posts?

1. Free: Brands can decide how many posts they want to post and unlike PPC ads or other forms of promotion, sellers don’t need to pay for any kind of promotions, even if there are many brands and sellers posting.

2. Increase Brand Awareness: Amazon Posts allows sellers to show more unique brands and tell their stories. Additionally, by sharing photos of actual buyers using the products, sellers can also build a social identity (Social Proof).

3. Increase Visibility for Products: When buyers are not familiar with a seller’s product, posts on the product page can help them find more brand products.

4. Stand Out from Competitors: If a seller uses the features of Amazon Posts, their posts will have a chance to appear on the “Related Posts” page on competitor’s product pages like an ad. Conversely, when a seller’s competitors are running Amazon Posts but the seller is not, their product page will leave an opportunity for competitors to take advantage of.

5. Buyers can Track Seller Brands: Just like other social media platforms, buyers can track every move of a seller on Amazon website and receive instant updates from the seller’s brand as well as promotional emails for new products.

6. Through metrics such as Impressions, Engagement, Product Clicks and Reach, sellers can get insights into what buyers like and dislike about their brand posts even though they can’t accurately attribute conversions to posts.

II. How to Set Up and Enable Amazon Posts?

1. Visit https://posts.amazon.com/ and log in to the brand account that you want to use. If it does not meet the requirements, you will see prompts accordingly.

2. Select “Get Started” to begin setting up your brand page.

3. Set up your brand name and logo in your profile section on the left hand side of the page.

4. Set up details for each post: photos, captions, associated ASINs and publish date & time

5. When you are ready click “Submit for Review” and usually within 24 hours, Amazon team will review your post and it will appear soon in Brand Feed Wall!

Conclusion:

These are the benefits of Amazon Posts as well as how to set up and enable them. Hopefully this helps you get started with using Amazon Posts!

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常见问答(FQAS)

Amazon Posts是Amazon Web Services提供的协作内容管理服务,它允许用户通过Web或API轻松共享和管理长文本内容。

- 易于使用:不需要IT基础设施即可快速部署和管理博客、论坛等长文本内容。 - 低成本:按需付费,无需购买和管理自己的基础设施。 - 可扩展:自动根据负载进行扩缩容,可随需扩展。 - 安全可靠:基于AWS全局基础设施,提供高可用性和数据保护。

1. 在AWS控制台创建Amazon Posts实例 2. 安装并配置SDK或CLI 3. 开发应用程序进行内容更新和管理 4. 发布应用程序

Amazon Posts支持任何结构化或非结构化的长文本内容,如博客文章、论坛帖子、评论等。开发者也可以根据需求定制控制内容格式。