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亚马逊ODR超标怎么办?
首先,先找到ODR超标的原因,超标的原因有很多种,具体的亚马逊官方在邮件里都会写,可能是质量、尺寸、物流或者服务等问题。
然后,好好分析自己有多少个差评,多少个A-Z,多少个拒付,造成差评、 A-Z、拒付的原因是什么?
亚马逊ODR超标申诉通过模板:
Dear Amazon seller performance team
Thank you for your patience.
I have checked and looked up to the Amazon policy on line and leart more about selling behavior and FBA policy.
1. We have checked our distribution chain carefully, and we find some questions now.
Our parcel shipped by merchant before we use FBA shipping service. Now we have choose FBA service and our products packaging and shipping directly by the supplier, during the suddenly orders in large quantities and Chinese New Year Holiday may make a slip, the supplier shipping about 数量 empty packages to amazon.
2. Those steps will help us to prevent similar issue:
(1). We have deleted this listing to prevent our customer purchase this item but we cannot shipping it, We will not sell it until the factory shipping new items to Amazon again. Only when we can make sure it will not cause any other problems.
(2). We will carefully check the order to make sure everything was in good condition and right item before shipping it out. But we have realized there is a wrong way that we trust this matter to our supplier, we should remind the shipping process and we have appointed staffers to handle related matters.
(3). Some people were scheduled for check parcels, all our goods pass through our rigid quality control before shipment.
(4). We have gone through all our warehouse inventory and have taken out all items that show any signs of damage or defectiveness.
(5). We offered an unconditional 60-day money-back guarantee and new replacement as required on every damage and bad quality purchase to serve our clients best interests. Every email will be answered within 24 hours and try best to solve all of questions from customer feedback.
We hope Amazon can give us the opportunity; we will be dedicated to the Amazon platform users to provide a better and more perfect shopping experience. If you need any other information, please send us an email.
I am so sorry to bother you so many times, and take all your advice respectfully.
Looking forward to your reply!
Best Regards,
店铺名 service
亚马逊要求卖家在申诉的时候提供相应的解决方案,表明已经找到自己的销售和库存管理实践中存在的问题,并且自己将计划如何通过改变自己的销售策略来解决问题。
计划只需按着“找到问题、解决问题、未来将会怎么做”三个步骤来陈述即可。
这里需要注意的是,亚马逊每天会收到数以万计的邮件,如果邮件内容一直没有讲到重点上,即使提供了申诉所需的全部资料可能也不一定就能得到回复哦~
提交申诉信:
邮件一定要仔细写,计划要有说服了力。
首先真诚地道歉,承认自己的错误,点明是什么原因造成的。记住,必须要态度诚恳,真诚!
然后提出详细的补救计划和行动证明(重要,一定要详细,要有行动,不能只说不做,比如退款就一定要退款,改库存就一定要改库存,亚马逊会检测到你是否真的去做了):
比如说如果你的差评率过高,一星review太多,就去找到差评的原因。是质量问题,还是服务问题,然后重点说清楚自己将采取哪些措施来避免类似的问题。
也可以做一些对买家的补偿,如果有给差评客户退款,可以将单号和退款记录的截图发给亚马逊,让他们看见你的态度。
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如果ODR超标,亚马逊可能会暂停你的销售权限或者关闭你的账户。ODR超标是亚马逊一大定性,可能会给你的销售带来很大影响。
为什么我的ODR会超标?ODR超标的原因可能有以下几点:客户退货率过高,产品质量问题导致大量客户索赔,售后服务不够周到反馈迟缓等。
如何申诉过高的ODR?你可以提供相关数据与证据,如质量检测报告、物流包裹照片、售后对话记录等,与亚马逊进行有据申诉,争取校正过高的ODR数据。同时也要调整产品和服务,以降低未来ODR。
ODR申诉通过需要提供什么材料?申诉ODR的数据时,需要提供:1. 质量检测报告 2. 物流运输过程截图 3. 售后沟通对话截图 4. 销量数据对比等论据材料,以证明ODR被高估。同时也需要说明自身已经采取的补救措施。