了解美国跨境出口电商平台（一）

美国跨境出口电商平台（上）

一、亚马逊

　　亚马逊相信大家都不陌生吧，是美国最大的在线电子商务公司，是美国电子商务平台的领导者。总部位于华盛顿西雅图，业务覆盖14个国家的市场，包括美国、澳大利亚、巴西、加拿大、中国、法国、德国、印度、意大利、日本、墨西哥、荷兰、西班牙和英国。亚马逊2017年的电子商务总销售额接近2000亿美元，约占美国电子商务市场年销售额的44%。亚马逊的主要产品有图书、电子和电脑、家庭和园艺用品、婴幼儿用品、杂货、服装、鞋类、珠宝、健康和美容用品、体育、户外用品、道具、汽车和工业用品等。

二、Wish

　　Wish成立于2011年，是经营低价商品的B2C全球电信平台，每年约有1亿人访问，它成立于2011年，2013年开始转型做电商。与亚马逊等美国老牌电商平台不同，Wish像杂货店一样，销???各种价格的商品，也是中小众特特特特特特特特特特特特特特特特特特特。由于wish平台上的价格总体优势，所以中国优雅耐看的产

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常见问答(FQAS)

The most popular American cross-border e-commerce export platforms are Amazon, eBay, Shopify, etc. Among them, Amazon is currently the largest B2C e-commerce platform in the world. It has a huge overseas user base and comprehensive supporting services.

1. Access to a large overseas user base. American platforms generally have a large number of overseas users. Selling products on the platform can better reach global consumers.
2. Comprehensive supporting services. Major American platforms provide sellers with services such as warehousing, logistics, payments, marketing, etc. to help overseas sellers reduce costs and risks.
3. International reputation and credibility. Well-known American platforms have high brand recognition and credibility overseas, which helps enhance the trust of overseas users in sellers' products.

1. Fierce market competition. There are many overseas sellers on major American platforms. Small sellers need to stand out from competitors through product strengths and marketing.
2. Higher operating costs. Selling on American platforms requires additional costs such as logistics, distribution, customer service in local languages, etc.
3. Compliance with platform and regulatory policies. Sellers need to comply with the policies of platforms and regulations of destination countries to avoid risks.

1. Research the target platform and formulate business plans.
2. Complete platform registration and verify identity.
3. Select suitable products and take good product photos.
4. Price products reasonably and write detailed product descriptions.
5. Provide excellent customer service and work hard on marketing.
6. Constantly optimize product operations and expand product categories based on market feedback.