Fresh Ego Kid

In 2010 our founder, Marvin Morgan had a vision to influence the direction of UK streetwear building on a passion for football culture and the culture of urban music. Since our formation we have remained the brand of the community, consistently exerting our influence on both football and urban music culture. We are proudly represented by a number of brand ambassadors including footballers such as Kieran Trippier and James Maddison as well as musicians from the urban scene including Giggs and MIST. As an extremely ambitious brand we strive to bring energy and creativity to the world of UK streetwear. Working alongside Footlocker and LIDS we are continuing to create exciting new collections influencing UK trends. Our philosophy has been, and will continue to be, based on Marvin's philosophy that ‘hard work equals great results'. Under challenging circumstances Marvin pursued his passion for football and fashion, breaking down barriers and creating a brand which continues to disrupt the market. Our goal has been, and will forever be, to influence the direction of UK streetwear and build on a passion for football culture and the culture of urban music.