Alan Crossland

Jennings

Hi. We're Jennings. We're in Durham, North Carolina and we live and breathe healthcare marketing. Over the years, we've worked with dozens of hospitals and healthcare organizations. We've gained a great deal of experience working on integrated projects for Physician Recruitment and Retention, Rebranding and Brand Launches, Physician Relations, Crisis Communication, Patient Acquisition, and Brand Ambassador Training. We work with clients to maximize the effectiveness of many different communication platforms and tactics, including digital, social media, consumer advertising, consumer engagement, and physician-based internal and external programs. Our leadership regularly publishes work in healthcare marketing publications, presents at national and regional healthcare conferences, and is engaged in the industry by serving on editorial boards and judging panels. But our vision extends beyond healthcare and hospitals. We're constantly seeking out partner organizations and clients who share our mission to make the world a healthier place to live. As an example, we've created hand hygiene campaigns for hospitals that were then piloted within high schools to reduce the incidence of flu. Our work was so effective, it was published in the Joint Commission's Journal on Quality and Patient Safety in January 2011. What we do best is drive preference, drive affinity, build communities, and ultimately drive business for our clients. We do this continually staying ahead of the learning curve in the healthcare industry. And our clients benefit from the new thinking we generate as a result.