Aurelien Malo

m.pro

Skills and know-how : - technology consulting : ecommerce platform, marketing technologies solutions, reporting solutions, business intelligence (BI), data manager platform (DMP), demand side platform (DSP), customer data platform (CDP), speed and performance of digital contents, campaign manager, tracking webanalytics - marketing support : marketing research, traffic acquisition, continuous optimization, AB testing or multivaried tests, merchant advisory, products or services offer analysis, reflection on industry positioning and strategic orientations - user experience & design : handling organisation and deliverables of design process (ie. customers interviews, tree structure, personnas, jobs to be done, user stories, experience map, user tests, card sorting, sitemap, interaction flow patterns, wireframes...), monitoring conception and creation progress - organisation & management : assistance and support, engineering and business analyse, management of multidisciplinary digital team (marketing, design, project and tech), project specifications and qualification, functional analysis and specifications, project management, qualification and testing, process setup and optimisation, methodological support - technical implementation : technical back-end understanding (PHP, .Net, JAVA), datas bases and datas flows architecture, technical integration of user interfaces (HTML 5, CSS 3, JS), development of interactions and front-end processing (Javascript librairies), scripting and scheduling tasks automation, webanalytics tracking and tags implementation - datas & business intelligence : datas extraction, IT architecture understanding, statistical processing, customer journey analysis, decision trees, placebos building, KPIs definitions and dashboards, descriptive analysis, scoring and segmentation