Brigitte Doeland

Yellow Dress Retail

Retail on speed since 2009 We invent, we create, we build. brand strategy / packaging design / communication As the ‘retail nuts' we are, we approach a brand's personality as a new life. We embrace its identity. Feed and build its character, strict but loving. We search for that one unique appearance that does justice to its individuality. Then sharpen the look and feel with care and knowledge of years. Make it stand strong in the big consumer world. Empowering its outspoken personality as it grows. All disciplines should speak the same language. Our vision? Clearness! In communication and in packaging design. The clearer the message, the more consumers will understand what it's about. Walking through the supermarket or at home at the breakfast table. How it started From the need to express ideas and share passion, the founders decided to create a new institute: a specialized retail agency. An agency with one outstanding feature: an almost idiotic interest in retail. With an urge to explore and find solutions that'll make the heart pound a little faster. Fresh design and communication, made with experience from years back in retail (Ahold, AS Watson). Our studio in Chennai, India Today, retailers expand beyond country borders. For fast and efficient production, we rely on the skills of driven Indian designers. We work together as one, teaching them the international retail design process. The results are impressive: a fully equipped design studio in India makes it possible to service our clients better. For our Indian co-workers this interesting job also means a better future. It works well and feels good, India is just the first step. Curious what the yellow team can do for you? Get in touch at loe.limpens@ydretail.com or give Loe a call on +31(6) 53 709 901 to meet and greet. We sure love to talk for hours about OUR favourite subject: your brand. (And we have great coffee…)
 Hope to see you.