Ellen Leong

Global Tourism Economy Research Centre

To meet the world's needs of analytical insight and research regarding the trends and situations in Asian tourism, the Global Tourism Economy Research Centre was established in Macao in 2011. As an independent, non-profit international research organization, the GTERC has a special purview on travel and tourism development in Asia. The Centre is strategically based in Macao, a key city in the Greater Bay Area, with a flourishing tourism industry that is boosting its international competitiveness to become a World Centre of Tourism and Leisure. Its unique geographic location advantageously allows the Centre to closely follow Asia's latest developments in tourism and to use its research and exchange platforms to share ideas with governmental bodies and travel and tourism related stakeholders on how Asia's development will positively impact the globe. The Centre's progressive and unique approach to aggregating and analyzing research from global authoritative bodies seeks to deliver solutions and advance ideas that will lead to the sustainable development of travel and tourism, in the region and around the world.