Emad Nazzal

The Saudi Jordanian Industrial Development Company (Jordina)

The Saudi Jordanian Industrial Development Company was established in 1999. Although it started operating as a moderate industrial unit, the continuous demand "of the relatively small range of products" from all the markets that were engaged, encouraged the company to expand the manufacturing and machinery facilities to improve product volumes. To this end the company entered into a massive investment program for machinery and new premises. All new lines were selected and purchased from countries with the highest reputation in quality and relevant know how appreciated from manufacturers all over the world. We have approached countries such as Germany, Italy, England, Denmark, Holland, Australia etc. During our long discussions our management were insisting that always the manufacturers use the latest state of art computerized systems on all our equipment for the sole purpose of achieving high quality production and consistent repeatability. The same thoughts were used when constructing our new manufacturing facilities where the efforts for cleanliness and healthy environment were of paramount importance. To compliment the above the management of the company invested in the application of ISO 22.000 where management commitment is seen in the introduction of training of our personnel in performing their duties to follow all systems of ISO and HACCP rules & regulations on critical points requirements. In the meantime the brand name "Jordina" was quickly established throughout the local market and the surrounding areas and today "Jordina" is commanding the lion share everywhere is engaged.