Gavin Martin

Firef.ly Experience Limited

We believe in the romance of travel—and that what happens before and after your journey is as crucial to the equation as what happens during it. In a market crowded with companies that simply get you from A to B, we consider the entire experience: sowing the seeds of inspiration and anticipation, and celebrating the serendipity of a sudden change of course. We hope to equip all tribes of traveler, from the introspective journal writer to the adventure-seeking nomad, with valuable information for their trip, a digitally enriched and shareable journey, and the possibility for a lasting memento. Firef.ly is an iOS mobile app that will distill the best of trip planning, travel guides, journaling and social sharing with an e-commerce component that offers personalized, one-of-a-kind mementos. It will all be wrapped within a beautiful intuitive user experience, designed for today's smartphone-enabled traveller. We strive to help people reap the largest return on their travel investment with a formula that blends personal travelogue with Nike + and Lonely Planet, mixing in a hefty dose of local insider knowledge—and all tailored to your mobile device. Firef.ly, illuminating journeys.