Gillian Arthur

Field Day London

Field Day is a full service creative agency specialising in shopper, experiential and promotional marketing. We are passionate about retail and have extensive experience in grocery, convenience and the food service and leisure channels. We create award-winning, innovative, integrated ideas that truly connect brands with shoppers, borne out of a deep understanding of shopper barriers and triggers to purchase. We help clients unite brand, shopper and retail media planning and underpin it with a progressive approach to understanding people and what makes them tick. We do that by taking an interest in behaviour and by seeking to unite data wherever we can find it, to establish an ever more realistic picture of our audience; what matters to them, how that influences them and ultimately what and how they buy. The result is strategy, grounded in insight and designed to make best use of media to speak to shoppers at the right place and time to get them to act. Essentially, we help people to buy more, more often, from the brands that we work with.