Ibrahim Lashin

ELARABY Group

Since its establishment in 1964, ELARABY has grown from a joint stock family enterprise to one of the largest industrial and commercial corporations in Egypt, the Middle East and Africa. ELARABY operates through 16 commercial, industrial, medical, and service companies, in four different governorates with 35 industrial facilities, and 2 hospitals. In 2020, ELARABY's workforce exceeded 40,000 employees. ELARABY's brand portfolio consists of 17 global brands with 26product categories and more than 4,000 variations. With regards to the domestic and international markets, ELARABY's figures continue to grow by exporting to over 60 countries across the globe. In the domestic market, one of ELARABY's strongest assets is the vast distribution network, that consists of more than 3,000 sales partners and 20 branded stores; backed by more than 600 after-sales service centers. In a society consisting of more than 100 Million Egyptians who trusted ELARABY over the years, ELARABY gives back to the community through implementing and adopting various developmental projects, in education, healthcare, environmental well-being, and social solidarity.   Vision -To always be trusted by customers and partners, through offering brands, products and services for a better community. Mission -To maintain the trust of our customers and partners, ELARABY is committed to: o Provide consumer electronics and appliances of an international quality in both local and international markets. o Establish win-win business relationships with our suppliers. o Enhance employees' effectiveness, productivity, efficiency and satisfaction. o Develop a distinguished family-like business environment. o Maintain the core values of the organization. o Work for a better community as a social-responsible organization. o Maximize the company's values