Mihaela Muresan

BRAND ESSENCE Romania

Helping companies to find their unique edges, to create or sharpen their identity, to set the future goals and draw the journey to reach them. Good marketing and branding strategies are the base for growth. SERVICES: Marketing strategy: - Market analysis - Competitive position definition - Key customers segments analysis - Value proposition definition Positioning strategy Branding strategy: - Brand audit - Brand perceptions workshop - Brand vectors and platform definition - Brand pyramid and architecture Communication strategy: - Key messages definition - Communication plan and channels - Communication platform Workshop design: specific business, marketing or branding workshops design, customizable on clients needs Business planning, marketing, branding or communication specific trainings, for internal and external teams, customizeable on clients needs