Minhee Kim

Wishcompany Inc. 위시컴퍼니

Wishcompany creates beauty brands and content. With a motto of trust, growth, and harmony, Wishcompany has seen sales more than double each year as a robustly growing beauty brand/content development company. After its establishment in 2010, the company has successfully launched brands such as Klairs, By Wishtrend, and elmt. Our representative brand ‘Klairs(dear,klairs)' has become a brand sought after by customers all over the globe; it is the number 1 selling brand in its category at global retailers such as Amazon and iHerb, and is also a 3 time consecutive Glow Pick award winner. Wishcompany is distinguishing itself in the beauty content creation field as a company achieving unheard-of-results. Wishcompany operates media channels on YouTube, Facebook, and Instagram, and it is a very proud achievement as it is exceptionally rare for a Korean company to obtain such know-how about foreign audience-aimed content creation and to have created media with such impact. Our representative media channel is ‘Wishtrend TV' which has reached over 1.7 million subscribers and achieved the Gold Play Button on YouTube. Wishcompany dreams of a world where all living beings are respected and discrimination doesn't exist, and we will do anything to help create such a world. Klairs is a cruelty-free, vegan, and eco-friendly brand that is serious about working to create an even better society.