Rodrigo Panachao

IMPACT BBDO

IMPACT BBDO is a leading Regional Marketing Communications Group in the MENAPAK & Africa that has been operating across the region for more than 40 years Mission THE WORK. THE WORK. THE WORK. Description IMPACT BBDO is a leading Regional Marketing Communications Group in the MENAPAK & Africa that has been operating across the region for more than 40 years, delivering comprehensive communication solutions to a wide and prestigious base of multinational, regional and local clients. In 2010, BBDO Worldwide acquired a majority of Impact BBDO making it an OMNICOM subsidiary. OMNICOM, the world's largest communication... See More General Information Founded in Lebanon in 1971 by its current Chairman Emeritus, Mr. Alain Khouri, the Group expanded its network of agencies throughout the region by opening offices in Beirut, Cairo, Kuwait, Dubai, Jeddah, Riyadh, Abu Dhabi, Qatar and Algeria. Today, it employs over 750 people. In 1979, it became the first Middle Eastern Agency Network to partner with a global Agency Network – BBDO Worldwide – becoming IMPACT BBDO. BBDO Worldwide is a global advertising agency, headquartered in New York with over 287 offices in 79 countries. It is the largest agency network within OMNICOM Group Inc. Today, the IMPACT BBDO Group incorporates a number of specialist regional network companies.