Ron Michael

ATAwear

At ATA, we make clothes to live in, with intent and care. Encouraging your mind to flourish void of distraction and flair. Clothes that benefit from the passage of time, where the wearer makes them unique and sublime. The beauty of the city and its people, and the relationship between them is where ATA's heartbeat lies. The Israeli brand ATA was established in 1934. For five decades, ATA designed and manufactured textiles entirely within their own facilities in Israel. Until the 1980s ATA was an Israeli icon: an embodiment of the textile industry's renowned quality, and the clothing of choice of the hardworking builders of the young state. Recently, we decided that it was time for ATA's revival and we launched our stores in the heart of Tel Aviv. ATA's founding vision was to create a people's brand. More than 80 years after ATA's emergence, we think this vision is still relevant and we work hard to make it a reality. Today, ATA once again makes clothes that serve people, whether they are working hard in the fields or in the urban environment.