Sadeq Asadi

LEE Chocolate

The Sammani family has been a well known name in the sweet and chocolate industries, for several generations. Mr. Mohammad Saleh Sammani, was a pioneer in the business founding it in 1910. His son, Mr. Jameel Sammani inherited his father's passion and expanded the business, introducing chocolate into the Syrian market in 1939 . Now the chief executive officer who is overseeing the production of this delicacy is Mr. Saad Sammani who is specialized in the manufacturer of chocolates. He founded LEE Chocolates in 1992 which became a household name in Syria. Its diffusion in the market is the proof of quality that contribute to our reputation for excellence. In 2012 and in order to expand our business globally, LEE Chocolate opened its new factory in the United Arab Emirates – Dubai and has started its operations and export to GCC and most of the world countries Since its foundation the Company has aimed to build a business based on sound human values and principles. While our LEE Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origin of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. LEE is keen to see that employees at all levels perceive the importance of their assignments and duties to their well-being as well as to their company, and consequently towards their customers This can only be attained through training at all levels, and by the introduction of on-job education that leads to promotion in the profession allowing for infusion of new blood.