Sara Abaza

Uncommon Creative Studio

Uncommon is a creative studio, building brands that people in the real world actually wish existed. Either by working with clients or by creating brands ourselves. Building uncommon brands. Brands that matter. Brands that make a difference. Brands that people welcome in the world. Brands that know the best advertising doesn't look like advertising anymore. We believe that the more diverse, irreverent, restless and unexpected the people, the more diverse, irreverent, restless and unexpected the ideas. That's why we work with a fluid global network of uncommon makers and minds: Uncommon minds - alpha level strategists from every continent and discipline - bringing diverse viewpoints. Uncommon makers - interdisciplinary artists and makers - creating anything from 3D models to content to programming to apps. We don't want to own people's brains. We believe in a different way of working. A kind of 'uncontract'​. A handshake agreement. A code of business. We don't want people to sell their soul during the day to give their hearts after 6pm. We believe in uncommon creativity and collaboration. If you agree, contact us on hello@uncommon.london