Sara Madsen

Visit Svalbard

Visit Svalbard AS is the official tourism board for Svalbard. We are a member based organisation and a neutral development and coordinating organ of the local tourism industry. We are also responsible for the tourist information centre, and the official travel portal for Svalbard. Visit Svalbard compiles and analyses tourism statistics, and we are also responsible for the Svalbard Guide Training Course. Our vision is that Svalbard shall be the leading travel destination in the High Arctic tourism market. The company's tasks include: - Executing and communicating tourism services on behalf of the tourism trade/tourism industry in Svalbard, including destination strategies, development and sustainability projects - Marketing, promoting and selling Svalbard as a destination, including developing a collective profile of Svalbard as a destination - Operating the portal visitsvalbard.com, including the booking systems for activities and accommodation - Operating the tourist information centre in Longyearbyen - Being the secretariat for the tourism industry in Svalbard, including being a spokesman for the industry in the media, as well as in local and governmental issues concerning tourism on Svalbard