Selim Ashkar

Difco Group

Difco Group teams and businesses, consisting of four companies, two manufacturing facilities, 500+ employees, and two successful brands – Poppins® breakfast cereals and breakfast bars, and SNIPS® baked salty snacks, are guided by four key tenets: customer obsession, passion for invention, operational excellence, and long-term thinking. We are driven by the excitement of delivering the best products and services to our consumers with a range of brands which comprise more than 800 SKUs distributed across the Middle East and Africa. Producing all of those SKUs are two state-of-the-art manufacturing facilities. The first opened in Mansoura, Lebanon in 2006. This 20,000 sqm plant was upgraded in 2018 to produce muesli- and granola-based products, and is today dedicated to manufacturing Poppins brand products. The second facility opened in Ferzol, Lebanon in 2018 to support the launch of the SNIPS snack line, a project that began a few years earlier.