Yoav Weiman

Allenby Concept House

The Allenby house of concepts was built on the ruins of the 20th century's advertisement agencies, realizing that advertising is an art form and believing that brands can become amazing media bodies. The 21st century advertising business forces to simultaneously orchestrate a number of tools and infrastructures: internet, media, field, creativity, content, branding and building the brand's story. We specialize in combining all those areas, and bring the most creative professionals Israel has to offer to the table in order to ensure the best results. Allenby is a "One Stop Shop": it delivers all the services and solutions, starting at the building of the concept and ending with its production and implementation. When we approach marketing, we don't focus only on the brand, but on the community that consumes it as well. We don't believe in "target audience", rather we believe that a brand has a certain community and that a community has certain needs, life and aspirations, and that the brand's challenge is to organically integrate in it. We can identify the right community for the brand, connect to that community and develop a long and mutual relationship with it. Allenby was founded by the concepts artist Srulik Einhorn and the mood designer Guy Assif, who believe that the 21st century advertising is completely based on creating and producing original and designated content.