优化外贸独立站的英文网站推广方法

Promotion Skills of English Websites for Foreign Trade Independent Stations

No matter B2B or B2C foreign trade people, having an independent foreign trade station has become a trend. However, how to design an English website has become a problem that many foreign traders pay attention to and worry about. After all, the purpose of doing foreign trade website is not only to display, but also to market and transform. So, how to promote English websites?

1.Website Domain Name

The choice of website domain name is very important for website optimization. It is generally recommended to choose the com domain name of foreign trade website, preferably containing keywords or brand names. The website domain name should be as short and easy to remember as possible, so that it is convenient for communication and visitors to visit again. Although the old domain name helps the weight and optimization of the website, if the enterprise does not understand the analysis and judgment of the domain name, it is suggested to buy a new domain name in order to avoid buying K domain name.

2.URL

URL should be static, shorter the better, and grading should not exceed 3 levels. In order to avoid affecting Google and other search engine capture and include, file and directory names should have specific meaning and let users understand. Generally speaking, URL should not be modified, so as not to affect the weight of included pages. If it must be modified, 301 redirection needs to be set up.

3.Website Internal Link Optimization

Website internal link optimization needs to be done in website construction. But this does not mean that there is no need for subsequent optimization. Internal link optimization is an important project of website optimization. Website links can help search engine spiders capture more webpages at the same time play a role in weight transfer. An important point of internal link optimization is setting anchor text links. When guiding pages to other pages, anchor text needs to be added and consistent with corresponding links or highly related.

4.External Links

External links are still very effective for improving website weight and ranking. However, with the update of Google algorithm, the requirements for external links are becoming more and more strict. Google can easily cheat a large number of garbage external links, which is no longer the mainstream way of optimization. When sending external links, more attention should be paid to high relevance and high quality external links with authority.

Above are the promotion skills of English websites for foreign trade independent stations shared with sellers in hope that it will be helpful for them. Lianlian Cross-border Payment makes users feel at ease and reassured by professional and considerate services when conducting cross-border business so as to help more users bring excellent products and services to global markets in a more efficient way.

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常见问答(FQAS)

你可以在社交媒体上如facebook、推特等平台创建英文账户,分享自己公司产品或行业相关文章,同时把网站地址分享出来。此外,你也可以在英文论坛上与外国用户交流,通过解答问题赢得用户信任,并推荐自己的网站。

你可以优化英文网站的titles、descriptions、头部关键词等重要标签,使用外贸产品的英文关键词。同时,你需要使用自然的英文写作风格来编写网站内容,并且内容要符合用户搜索习惯和需求。此外,还要与其他高质量网站进行链接交换,来提升网站的权重。

你可以检视英文网站在布局、导航、内容编排等视觉设计方面的优劣。同时也要审视网站是否使用标准的英文词汇和简单易懂的文案来表达信息。此外,还要看网站是否满足外国客户的浏览和购买习惯。可以发邮件问卷调查用户体验和意见,找出网站的strengths和weaknesses后进行优化。