为外贸独立站建设而准备的英文网站注意事项

建立英文网站的注意事项

一、响应设计

目前，使用移动终端浏览和访问网络的比例越来越大，根据comscore的调查，近70%的人在互联网上使用移动设备。因此，企业在建立一个网站时，必须考虑到它对移动终端的适应性，以免失去大部分流量。此外，如果企业要进行后期推广和优化，那么网站的响应性也将影响到网站的包含和排名。

二、清晰的网站导航

网站导航可以帮助用户快速找到想要的信息，从而影响到用户保留和转化。首先，主页导航应该明确表明核心信息；其次，产品部分导航要有明显的水平和逻辑；最重要的是将用户最关注的内容放在最前面。另外，底部导航可以放置一些与企业相关的信息。

三、设计风格

人们对网站整体印象很大程度上来自于它的设计风格。因此，企业在开发外贸站时要加强风格上的考量，尤其是当用户无法直接体验到产品时。此外，产品图片也是影响整体风格的重要因素之一；因此在拍摄产品图片时尽量多方位地表示出产品特征。背景不宜太杂乱，最好参考企业主题颜色或行业颜色。字体上也不宜使用太多字体。

（本文内容根据网络资料整理和来自用户投稿，出于传递更多信息之目的，不代表本站其观点和立场。也不对其真实性、可靠性承担任何法律责任，特此声明！）

常见问答(FQAS)

You need to make the website look professional and ensure easy navigation. Include detailed information about your products and services. Use clear and simple English language that can be understood globally. Include phone number and email for easy contact. Have multiple language options if targeting different countries.

The homepage should have your company logo, a short introduction of your company and services. Feature some key products or services. Include call to action buttons to encourage visits to inner pages. You can also add latest news or announcements. Keep the homepage clean and easy to scan through information.

Use simple, clear and concise English language without slang or idioms. Define or explain any industry-specific terms. Highlight customer benefits over product features. Proofread content for any language or cultural issues. Include metrics/measurements in both metric and imperial units. Have content professionally translated for targeting different language audiences. Use universal images/icons and avoid text-heavy pages.

Ensure cross-browser and cross-device compatibility. Keep pages lightweight for international access. Provide multiple language options through url prefixes or language switcher. Optimise website for Search Engine using keywords targeting international audience. Include tools like live chat for interactions. Integrate robust security measures like SSL certificate. Regularly update and upgrade the website content and features.