亚马逊销售指导

个人卖家： 此功能适用于参与专业销售计划的卖家。

亚马逊销售指导可为您提供个性化建议，旨在帮助您在亚马逊上取得更大成功。

我们一直在寻找方法来帮助您在亚马逊上取得更大成功。一旦发现销售机会，我们会通过以下方式通知您。

卖家平台中的亚马逊销售指导

您可在卖家账户主页上找到亚马逊销售指导。有关亚马逊销售指导的更多信息，请访问销售指导页面。

电子邮件建议

要验证亚马逊销售指导通知的电子邮件地址和其他设置，请访问通知首选项。您可以在亚马逊销售指导通信页面上查看您的电子邮件通知。您可以选择以主商城语言、英语或简体中文接收电子邮件建议。了解更多信息。

亚马逊 MWS

您可以从亚马逊商城网络服务 (MWS) 批量下载建议。了解更多信息。

通知

亚马逊销售指导会向您通知以下类型的机会。要查看详细的通知列表，请在【数据报告】菜单上选择【亚马逊销售指导】。然后点击【电子邮件设置】选项卡。

库存建议

根据您的近期库存和销售数据，得出商品库存较低的时间。了解何时该补货，以避免出现缺货和承担取消订单的风险。（库存预估依据的是您过去七天的销售数据。）

销售机会

通过添加最近受买家欢迎但亚马逊上供货能力有限的商品来提高买家购买您商品的几率。您可以设置首选项以包含或排除品牌、分类或商品。如果您以前发布过类似商品，我们将告知您买家对此类商品的兴趣，并帮助您确定业务发展机会。

全球销售机会

帮助您通过亚马逊商城全球销售计划向全球买家销售您的商品。您可以在其他商城中发布您的商品以增加浏览您商品的买家数量。

配送建议

了解买家何时会对您提供、但并未通过亚马逊物流 (FBA) 配送的商品产生浓厚兴趣。如果您通过亚马逊物流配送这些商品，则订单可能有资格享受免费配送服务、亚马逊 Prime 或其他受欢迎的亚马逊物流优惠。

低价机会

找到具有相较价格更低的报价机会。匹配最低价功能可以发现 Amazon.com 上在售商品当前可用的最低价格。

需要修复的商品信息

完整的商品信息便于买家更轻松地进行查找、评估和购买。

• 【商品信息质量】： 如果您的商品信息有质量提醒，您可以使用改善商品信息工具来添加缺失信息。

您的首选通知语言

您可以选择要接收的电子邮件建议和首选的接收语言。了解更多信息。

 亚马逊官网原文详情：

Amazon Selling Coach

Individual sellers: This feature is available to sellers with Professional selling plans.

Amazon Selling Coach offers personalized recommendations to help you increase your success on Amazon.

We are always looking for ways to help you to be more successful on Amazon. As we identify selling opportunities, we will notify you in the following ways.

Amazon Selling Coach in Seller Central

You can find the Amazon Selling Coach on your seller account home page. You can learn more about it on the Selling Coach page.

Email recommendations

To verify the email address and other settings for your Amazon Selling Coach notifications, see Notification preferences. You can view your email notifications on the Amazon Selling Coach Communication page. You can receive email recommendations in your home marketplace language, English, or simplified Chinese. Learn more.

Notifications

Amazon Selling Coach notifies you about the following types of opportunities. To see a detailed list of notifications, select Amazon Selling Coach on the Reports menu. Then click the Email Settings tab.

Inventory Opportunities

Find out when you're running low on products based on your recent inventory and sales data. Learn when it's time to restock so you can avoid running out and risking cancellations. (Inventory projections are based on your sales over the past seven days.)

Product Opportunities

Increase your selection by adding products that have been popular with customers recently but have limited availability on Amazon. You can set your preferences to include or exclude brands, categories, or products. If you've listed similar products in the past, we let you know about customer interest and help you identify business growth opportunities.

Global Selling Opportunities

Make your products available to international customers through Amazon Marketplace global selling programs. You can list your products in other marketplaces to expand the number of customers who see them.

Fulfillment Opportunities

Learn when there is a high level of customer interest in products you offer that are not offered through Fulfillment by Amazon (FBA). If you offer these products through FBA, they might be eligible for free shipping, Amazon Prime, or other popular FBA benefits.

Note: To see fulfillment opportunities, you must be enrolled in FBA. See Getting started with Fulfillment by Amazon (FBA).

Low Price Opportunities

Find out when there are comparable offers with lower prices. The Match Low Price feature finds the lowest price currently available for active listings on Amazon.

Preferred language for your notifications

You can choose which email recommendations you receive and in which language you want to receive them. Learn more.

Amazon Marketplace Web Service (Amazon MWS)

Important: You must be an Amazon MWS developer in order to send a Reports request.

You can download your recommendations in bulk from Amazon Marketplace Web Services (Amazon MWS). Learn more.

Note: All the notifications on the Selling Coach widget will appear in the report section. “Reports” are a comprehensive list of notifications.

 文章来源：亚马逊官方网站  

（本文内容根据网络资料整理和来自用户投稿，出于传递更多信息之目的，不代表本站其观点和立场。本站不具备任何原创保护和所有权，也不对其真实性、可靠性承担任何法律责任，特此声明！）

常见问答(FQAS)

产品描述应提供产品的基本信息和主要功能,但不需要涵盖所有细节。描述应该简洁易懂,帮助客户快速了解产品。

产品价格可能会不定期调整,但通常一个月内价格相对稳定。您无需每天手动更新产品价格,亚马逊系统会根据您设置的价格策略自动调整。若有价格变更,请及时通知客户。

登录亚马逊后台,进入产品管理页面,可以上传或替换产品图片。建议上传清晰度高且商品多角度照片,帮助客户了解产品细节。图片更新后,需要一段时间才会同步到前台页面。

亚马逊提供丰富的销量报告工具。登录后台查看“销售报告”,可以查询产品近期的销售趋势、销量排名以及来源地分布等数据,给您销售决策提供参考。