Shopify平台的各种转让业务包括哪些

2024-01-01 14:01:26
By 世风日下

转让业务

在买家接受 Escrow.com 交易中的所有阶段后,Shopify 账户团队会负责转让 Shopify 商店的所有权。通过允许我们为您进行所有权更改,我们将负责删除您的信用卡并禁用您的 Shopify Payments 账户,以便新的所有者可以输入他们自己的财务信息。转让商店所有权后,您和您的买家都会收到我们的电子邮件。Shopify 账户团队负责转让所有权,而您仍需负责将所有商定的资产转让给买家。


Shopify商户官网原文详情:

Transferring your business

The Shopify Accounts team takes care of transferring the ownership of your Shopify business after the buyer accepts all the milestones in the Escrow.com transaction. By allowing us to make the ownership change for you, we take care of removing your credit card and disabling your Shopify Payments account so that the new owner can enter their own financial information. Both you and your buyer receive an email from us after store ownership has been transferred. While the Shopify Accounts team transfers ownership, you are still responsible for transferring all agreed-upon assets to the buyer.


Transfer checklist

You've found a buyer, accepted their offer, and started an Escrow transaction within the Exchange Marketplace app. Now it's time to get your business ready for its new owner. Here's a list of some of the things that you'll need to do before your buyer becomes the new business owner. Some of these things may not apply to your sale. These are just our recommendations for what will apply during most sales.

  • Transfer all custom domain names.

  • Transfer ownership of all social media accounts.

  • Transfer ownership and login information of all installed apps.

    • Before you transfer the apps, remove all of your personal details, including contact information and credit cards from apps before you transfer them.

  • If you're transferring product photos, then you can use services such as Google Drive, Dropbox, or WeTransfer to deliver them to the buyer.

  • If you're also transferring physical inventory, then make sure you give the buyer a tracking number once it's in the mail.

The only thing that you do not need to transfer to the buyer is the Shopify account itself. Instead, just give staff permissions to your buyer and the Shopify Accounts team will make them the new owner within three business days of the Escrow transaction being finalized.

Exchange will take care of removing your payment information and handing your Shopify account over to your buyer.

Fulfill all open orders

When you sell a business through Exchange, it's important that you finish fulfilling your customers' orders before you transfer the business to your buyer. You're responsible for all the orders that were placed while you were the business owner. This means that you are responsible for any open chargebacks on orders that were processed during your ownership. It's important to fulfill orders and keep customers as informed as possible about their orders. You might want to keep in touch with the buyer following the completion of the transaction in case you need to submit evidence for any chargebacks that occur. To protect yourself, verify that all your customers are satisfied before the new owner takes over. We recommend that you share tracking numbers with your buyer so that they can support these orders following the ownership transfer.

To check for open orders, click the Orders tab in your Shopify admin. Once there, you can then easily filter to show only open orders. Fulfill these orders and send the customers tracking information to help ensure the smoothest handover of the shop to your buyer. You should be monitoring orders up until ownership completely transfers to the buyer.

Shopify also has a thorough guide to fulfilling orders if you would like to learn more.

Transferring your domain

If you purchased your domain through Shopify and would like to transfer ownership of the domain name to your buyer, you can do so from your Shopify admin.

Follow these steps to transfer your Shopify domain to your buyer:

  1. Click Settings > Domains.

  2. Click Manage next to the domain you'd like to transfer.

  3. Click Edit the Registrar information.

  4. Change the information to your buyer's name and contact information.

Once ownership is transferred to your buyer, all domain renewal fees will be charged to the buyer once they become the new store owner. If you purchased your domain through a third party host such as GoDaddy or Namecheap, please contact the domain host for information on how to transfer ownership of the domain name to your buyer.

Transfer social media accounts

Social media accounts that are associated with a business are often listed as assets. You can transfer Facebook and Instagram to your buyer.

Facebook

Before you can transfer ownership of your Facebook business page, your buyer needs to have a Facebook account and needs to either like the business page or be your Facebook friend. You can then make your buyer an admin of the Facebook page.

Steps:

  1. Visit the Facebook page from your Facebook account.

  2. Click Settings.

  3. Click Page Roles.

  4. In Assign a new page role section, add your buyer's name and add them as an Admin.

After your buyer is an admin of the page, you can choose to remove yourself as an admin from the Existing Page Roles section.

Instagram

If you have agreed to include your business's Instagram account in your sale, then you're responsible for handing ownership of the account over to them during the transfer process.

Steps:

  1. Open the Instagram app on your mobile device, and then go to Settings.

  2. If two-factor authentication is enabled, disable it. You can do this by tapping the Two-factor Authentication link under Settings > Privacy and security.

  3. In Settings, tap Linked Accounts. Make sure that your buyer has access to any accounts that you plan to transfer that are listed here (like a Facebook Business Page or Twitter account). If there are any linked accounts that you're not transferring to your buyer, then you need to remove the linked accounts from here.

  4. In Settings, tap Payments, and then remove any credit cards or PINs on file.

  5. Go to Edit Profile > Private information to see the contact information on file.

  6. Remove the phone number and edit the email address to match the buyer's email address.

  7. Tap Done.  If Instagram sends an email asking you to confirm the profile information change, then you need to forward this email to the buyer so that they can confirm this themselves.

Most other social media accounts will require to you change the login information for your buyer.

文章内容来源:Shopify商户官方网站



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常见问答(FQAS)


什么是Shopify平台上的转让业务?

Shopify平台上的转让业务,指的是Shopify店主可以将自身已建立的商城或者品牌进行转让给其他购买者,购买者可以继续运营该商城或者品牌,而店主则可以获得一笔现金。

Shopify上的转让业务需要满足什么条件?

Shopify上的转让业务,商城或者品牌一般需要满足以下条件才能进行转让:1. 商城运营时间大于1年;2. 有一定的客户规模和订单量;3. 商品种类和分类设置完善;4. 运营模式和商标资产明确。

如何在Shopify平台上评估商城或品牌的价值?

Shopify平台会根据商城或品牌的年收入、客流量、商品分类等多个因素进行综合评估,一般商城年收入5万元以上,客流量月超过1万人次的,就可以进行转让评估。评估结果会给出一个参考转让价格范围。

如何在Shopify平台上发布商城或品牌转让信息?

登录Shopify管理后台,进入“商城设置-转让”页面,填写基本信息如商城名称、年收入、联系方式等,上传商城图片与视频介绍,待审核通过后就可以在Shopify转让频道上发布。购买者可通过该频道浏览并进行洽谈。