shopify在线商店评分速度和排名介绍

您的速度评分

您的速度评分根据 Google Lighthouse 性能指标，测量您的在线商店在 Shopify 测试环境中的性能速度。

您的速度评分每天都会重新计算一次。由于评分的计算方式，您对在线商店进行更改后，您的评分可能不会立即更改。如果您的商店是新商店或受密码保护，那么您可能没有评分。

评分的计算方式

您的评分基于以下页面的 Lighthouse 性能评分的加权平均值：商店的主页、过去 7 天内流量最大的产品页面以及过去 7 天内流量最大的产品系列页面。权重基于多个因素，包括各个页面类型与所有 Shopify 商店比较的相对流量。

在线商店速度评分是多日 Lighthouse 性能评分的平均值。这是因为每次测试的性能评分可能略有不同，多日的平均值可更好地代表商店的日常性能。如果您的商店是新商店或刚刚删除了密码页面，那么您的评分可能不太准确。若要查看每种页面类型的评分，请点击查看评分的计算方式下拉列表。

Lighthouse 报告在这些页面的移动版本上运行。这是因为 Shopify 商店中 60% 的销售都是通过移动设备完成的。

如果您没有产品系列页面、产品页面或主页，或者某个页面类型没有任何浏览量，则该页面的评分将列为无可用数据。在线商店速度评分仅使用可用页面及其权重计算。您的评分不会受到负面影响。

若要在用于计算评分的特定产品系列页面、产品页面或主页上运行 Lighthouse 报告，请点击查看评分的计算方式，然后点击查看洞察。您可通过运行 Lighthouse 报告来查看该页面更详细的指标。若要了解这些指标的含义，请参阅 Google Lighthouse 性能评分文档。

您的速度评分的含义

您的速度评分可帮助您了解商店的速度和客户的感知速度。

评分较高表示在线商店对于访问它的众多客户来说速度较快。即使是手机速度缓慢和移动连接不佳的客户也可以获得积极的购买体验。

评分较低表示在线商店可能无法供想要从您的商店购买产品的所有客户访问。

获得较高的 Google Lighthouse 评分并不容易，并且评分越高就越难提高。Lighthouse 会将您的在线商店与所有类型的网站进行比较，其中许多网站所提供的功能与在线商店并不相同。若要了解您的商店与其他 Shopify 商店的性能对比，请查看您的速度排名。然后，您可以使用您的速度评分作为衡量标准，在其帮助下改进在线商店使其更适合客户。

如果您想提高速度评分或排名，请参阅提高在线商店速度，获取有关从何处开始的一些建议。

备注：随着您向商店添加可为商店增值的功能（例如应用或图片），性能通常会降低。

您的排名

您的排名表示您在线商店的速度评分与类似 Shopify 商店的比较结果。您的在线商店可能具有以下排名之一：

• 比类似商店慢

• 与类似商店速度相同

• 比类似商店快

您的排名与您的速度评分同时重新计算。如果您的商店是新商店或受密码保护，那么您可能没有排名。

您的排名的含义

如果您的商店比类似商店快，那么由于您商店的速度，更多的客户可获得积极的购买体验。

如果您的商店与类似商店速度相同，那么您的商店提供的购买体验与类似商店相似，并且速度不会太快或太慢。

如果您的商店比类似商店慢，那么可能并非所有潜在客户都可轻松访问您的商店。您应考虑提高商店速度。

如果您的同行提高了其商店的速度，那么即使您没有对自己的商店进行任何更改，您的排名也可能会降低。

什么是类似商店？

类似商店可能具有下面的一些共同属性。也可能使用其他未列出的因素。

• 迄今为止的销售额

• 总销售额

• 产品数量和多属性数量

• 产品类型

• 流量

• 安装的应用

• 使用的模板

Shopify商户官网原文详情：

Your speed score

Your speed score measures how fast your online store performs in the Shopify test environment, based on Google Lighthouse performance metrics.

Your speed score is recalculated daily. Due to the way the score is calculated, your score might not change immediately after you make changes to your online store. If your store is new or password-protected, then you might not have a score.

How your score is calculated

Your score is based on a weighted average of the Lighthouse performance scores for your store's home page, your product page with the most traffic over the last 7 days, and your collection page with the most traffic over the last 7 days. Weights are based on multiple factors, including the relative traffic to each of these page types across all Shopify stores.

The online store speed score is an average of multiple days of Lighthouse performance scores. This is because performance scores can vary slightly between tests, and an average over multiple days better represents your store's day-to-day performance. If your store is new or you just removed the password page, then your score might be less accurate. To view the score for each page type, click on the See how your score is calculated drop-down.

Lighthouse reports are run on the mobile versions of these pages. This is because 60% of sales made on Shopify stores are from mobile devices.

If you don't have a collection page, product page, or home page, or a page type has no views, then the page's score is listed as No data available. Your online store speed score is calculated using only the available pages and their weights. Your score is not negatively impacted.

To run a Lighthouse report on the specific collection page, product page, or home page used to calculate your score, click See how your score is calculated and then click View insights. Running a Lighthouse report lets you view more detailed metrics for the page. To learn about what these metrics mean, refer to the Google Lighthouse performance scoring documentation.

What your speed score means

Your speed score can help you to understand your store's speed and its perceived speed for your customers.

A higher score represents an online store that's fast for the wide variety of customers accessing it. Even a customer with a slow phone and poor mobile connection can have a positive buying experience.

A lower score represents an online store that might not be accessible to the full range of customers that want to make a purchase from your store.

A high Google Lighthouse score is hard to achieve, and becomes harder to improve as you achieve a higher score. Lighthouse compares your online store to all types of websites, many of which don't offer the same functionality as an online store. To understand how your store is performing compared to other Shopify stores, view your speed ranking. You can then use your speed score as a measurement to help you to make your own online store better for your customers.

If you want to improve your speed score or ranking, refer to Improving your online store speed for some suggestions on where to start.

Your ranking

Your ranking represents how your online store's speed score compares to Shopify stores similar to yours. Your online store might have one of the following rankings:

• Slower than similar stores

• Same speed as similar stores

• Faster than similar stores

Your ranking is recalculated at the same time as your speed score. If your store is new or password-protected, then you might not have a ranking.

What your ranking means

If your store is faster than similar stores, then more customers can have a positive buying experience due to your store's speed.

If your store is same speed as similar stores, then it provides a similar buying experience to other stores like yours, and is not exceptionally fast or slow.

If your store is slower than similar stores, then your store might not be as accessible or user-friendly to all potential customers. You should consider making improvements to your store speed.

If your peers improve their stores' speeds, then your ranking might decrease even if you don't make any changes to your store.

What is a similar store?

Similar stores might have some of the following attributes in common. Other factors not listed might also be used.

• Number of sales to date

• Gross sales

• Number of products and variants

• Types of products

• Traffic

• Apps installed

• Theme used

文章内容来源：Shopify商户官方网站

（本文内容根据网络资料整理和来自用户投稿，出于传递更多信息之目的，不代表本站其观点和立场。本站不具备任何原创保护和所有权，也不对其真实性、可靠性承担任何法律责任，特此声明！）

常见问答(FQAS)

Shopify在线店面的评分和排名通常需要2-4个星期左右的时间,取决于网站的内容质量和流量。随着您的产品库存和销售额的增长,您的网站也会逐渐提高排名。但是,您也可以采取一些措施来加快这个过程,比如优化SEO、增加网站内容量等。

Shopify排名的主要依赖因素包括:网站内容质量、用户体验、网站访问流量、关键词使用频率、回头客率等。具体来说,网站内容丰富、加载速度快、用户交互友好能更快提升排名;同时积极参与SEO优化,如正确使用关键词、发布新内容也很重要。作为一个在线店面,提高客户留存率和重复购买率也会受Google等搜索引擎看好,从而提高排名。

Shopify提供了强大的分析工具,您可以登录后台即可查看网站访问流量、商品销售情况报表、地区分布报表等实时数据,帮助您了解网站表现。此外,您还可以安装Google分析和FB分析插件,观察流量来源渠道,查明用户行为等,进一步优化商业模式。同时,定期查看网站在Google、宾客等搜索引擎中的排名情况,也有利于发现问题与调整策略。