5个开发信要点助你提高邮件转化率

如何写一篇具有转化率的邮件

How to write an email that converts

其实，邮件只是众多销售手段之一。但是大多时候，我们忽略了这一点，并且将它与其他手段分开了，而不是综合利用。

Actually, email is just one of the multi-ways to sell things to other people.

But at most times, we just ignore this point and separate it from other ways without using them together.

在我们给任何特定的目标公司写邮件前或者写邮件后， 如果我们可以给他们打个电话，这对于建立良好的沟通将有着极大的帮助。

After or before we write any emails to any exact target companies, that will be better if we can make a call to them, which will be a great help for generating a good business talk.

今天，我不打算讲如何使用邮件，而是给大家展示一下大多数人比较关注的经常询问的话题 “如何写一个比较好的，回复率高的邮件”

Today, I'm not gonna talk about the way to use the emails.

Instead, I'd like to show you guys the most focused question that most people usually ask " How to write a good email that most receivers will response"

首先，我们要明确的是，大多数人把关注点停留在了第一封邮件，而不是整个谈判局面，我想说，这是狭隘的，我们要放宽视野。

Firstly, we must be clear that many people just pay their attention to the first email instead of the whole negotiation, which is very narrow. We should keep our sight open and wide.

那么，邮件是什么？ 文字？ 图片？ 文件？ 视频？

不，是全部，甚至更多。

So, what is email? Words ? Pictures? Documents? Videos?

No! All of them, and even more than that.

当然，如果给陌生人发信，之前从未联系过，那么自然他的邮箱里没有你邮箱的记录，如果此时你发大附件的邮件，很可能就进入到他的垃圾收件箱了。

因此我建议，在首封邮件，我们尽量控制邮件长短和大小，别发附件或者超链接。

Of course, if you send emails to the strangers, there'll be no record of your email ID in their mailbox. And, if now the email you sent is with large attachments, it will probably go into the trash box directly.

So I advise that the first email should be very short in length and small in size

with no links or attachments.

一、对方并不认识我们，我们最好写明邮件来自哪里，发给谁，为了什么。

What's more, the receivers don't even know us. So it's better if we could write down where the emails are from and who we are writing to and for what.

比如（For example）：

TO: Jason / ABC Inc.

From: Mike / DEF Co., Ltd.

FOR: Cooperation on Textile/ Fabric / Pillow / Mattress ( Put whatever you are selling to them)

二、用数字列明所述各点，让文路更加清晰。

Use No. to make each of your statements clear.

比如（For example）：

1.******

2.******

3.******

三、 言简意赅，别绕弯子,直接说明目的

Keep your words clear and short.

Go straitly to the points.

比如（For example）：

hello, Mr.***

DEF Co., Ltd. here, a big *** factory in China, exporting high-quality *** with good and affordable price.

Our main models are *****

四、触发互动

Call to Action

比如（For example）：

Come back for more details.

Come back for a list/ the brochure if interested.

五、留下联系方式

Leave your contacts

比如（For example）：

Michael

Cell: +86 138 8888 8888

这么简单，客户会回复么？

如果感兴趣，一定会，如果不感兴趣，写的再好也没用。

So will such a simple email convert?

They will come back to you if they have interest. Or they won't no matter how much you write.

除了上面这些我们还能做什么？

Wha else can we do except above-mentioned points?

其实，我上面要求那么写，是为了保证邮件平安进入对方的收件箱，与此同时，又能明确表达自己的意图，引起对方的兴趣，但是，我并没有说，你只能发这一封！

Actually, all the points I mentioned above is just to make sure that the first email can go into the receivers' mailbox in a safe way. Meanwhile, it will clearly show them our purpose and attract their interests. But, I never said that you can only send one email.

在发送第一封邮件后，你可以在几分钟后发送第二封邮件，第三封邮件，甚至第四封邮件给对方。 此时的邮件内容就可以由你决定了，比如展示一下公司的资质，工厂的照片等等，进一步激发对方的兴趣。

After sending the first email, you can send the second email, the third email, or even the fourth email to the receivers. And the content can be customized by yourself. For example, you can show them the qualifications of your company, the photos of your factory, etc., to further attract their interests.

别迷信什么无敌邮件模板，也别迷信任何邮件模板, 因为谈判情况是不同的。

一封邮件拿下订单，你信么？

Don‘t believe in any so called perfect emails or any email formats. Because the situation of negotiation is different.

Do you really believe that one can get orders by one email?

其实，邮件是极其简单的开发客户方式，不要神话它，更不要小瞧它。

Actually, email is a quite simple way for business development.

Don't take it as a mystery and don't ignore it.

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常见问答(FQAS)

是的,用户打开你的邮件是提高邮件转化率的重要一步。但是,高质量和真诚的内容更重要。专注于提供有用和有趣的信息给用户,你的邮件打开率也会自然提高。

主题要简明扼要,准确突出邮件内主要信息。同时要满足用户需求或解决用户问题。例如可以使用问答式主题、提供解决方法主题等。主题不要使用广告?或误导性语句。

提供有价值的优惠或内容是提高转化率的有效方式。同时邮件结构要合理,重要信息置顶。按钮和链接要醒目易视。最重要的是满足用户需求,解决用户问题,让用户找到自己需要的。

根据过去邮件分析,找出用户活动高峰时段,这时用户打开邮件概率最大。此外,也要考虑用户习惯及假期安排等因素。每种人群发放时间可能不同,需要根据数据进行调整优化。

邮件内容结构明确,重要信息明显。包含简短 catching 标题、交互式内容、相关图片、按钮与链接。同时解决用户问题,满足用户需求。邮件不要过长,内容扼要有针对性。语气亲切而不冗长。