了解Best Match排名规则

What is Best Match?

Best Match is the default sorting on eBay pages when searching, acting as the default sorting criterion for searching items on eBay. The goal of eBay's search engine is to present the most matching products to visitors. That is, eBay will try to display the most relevant search results at the top of the page as much as possible. Best Match is the best match. It is the default sorting on eBay pages when searching, and it can help buyers find exactly what they need.

For sellers, this means that goods can be presented to buyers and providing quality products and services to buyers is the key to ranking in "Best Match".

What are the Ranking Rules for eBay Best Match?

eBay considers the order of products according to the following points:

1) Recent sales conversion rate (the higher the sales conversion rate at a price, the higher the ranking).

2) Time to be off shelves (the shorter the off-shelf time, the higher the ranking).

3) Relevance of goods (the greater the relevance between title and buyer's search words, the higher the ranking).

4) Price and freight of goods (the lower the price, the higher the ranking).

5) Seller's performance in service level (goods quality assessment, seller service, logistics service, logistics arrival time, freight and handling fees).

6) Seller's performance in security and integrity (seller service level ratio, buyer complaint ratio, buyer satisfaction and evaluation).

7) Whether return and exchange services are provided (ranking will be closer if providing good return and exchange services).

How to Improve eBay Search Ranking?

(1) Detailed title description and complete item specifications attributes: accurate titles and precise categorization make it easier for buyers to find your single product.

(2) Correct sales model: half of products in front 8 rankings are auctioned.

Factors influencing auction rankings:

Relevance: title and attributes. Buyer's search keywords rank higher in terms of relevance with product titles.

On-shelf time and end time. The closer to end posts, the higher rank.

Seller performance. The higher seller level rank is more likely.

(3) Provide recent sales records of "fixed price" items: recent sales records are mainly used for pricing of eBay products. Data used to determine how many items different buyers have purchased in seller lists. The higher record, more exposure will be gained.

(4) Offer "fixed price/free shipping": all top-ranked products are free shipping.

(5) DSR score is 4.8 or above: DSR has four evaluation dimensions including goods description, customer service, logistics time and freight. The higher grade, more likely for higher rank.

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常见问答(FQAS)

文章的相关性得分主要根据以下几个因素计算:

内容相关性是计算文章排名的主要标准之一。算法会分析搜索问题和文章内容,判断它们之间的语义匹配程度和主题重合程度,给出相关性得分。

链接数量是一个次要影响因素。在其他条件相同的情况下,获取链接数量越多的文章排名可能会更高一些。但如果内容质量差,链接数量也无法支撑它成为排名靠前的结果。

是的,文章更新频率也是影响排名的重要因素之一。更新内容丰富、动态的文章往往可以获得更高的排名。但这也不是排名的唯一标准,内容依然是核心。